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SITA and Orange Business Services strengthen relationship

Analysis

Paris (SITA) - Orange Business Services and SITA today announced the enhancement of their existing relationship. Their joint objective is to provide the Air Transport Industry (ATI), through SITA, with innovative, flexible and competitive communications solutions that will address the key business transformation requirements of the ATI, enabling them to provide better services to their end customers.


SITA is a leading service provider of IT business solutions and communications services to the ATI. Owned by the air transport community, SITA today serves more than 3,000 ATI customers, including all major airlines, in 220 countries and territories.

SITA and Orange Business Services have a long history together since Equant's creation by SITA in 1991. The new enhanced agreement renews and furthers the strategic agreement signed in 2001 for the supply of services. Under the new enhanced agreement, and based on common objectives, SITA has confirmed Orange Business Services as its strategic partner for communications services and Orange Business Services confirmed SITA as its strategic channel to the Air Transport Industry. The new enhanced agreement also reinforces the existing relationship with an expanded scope of services, third party services integration, and joint centers of excellence to address our customers' complex requirements.

"Through this agreement with Orange Business Services, we will be able to provide innovative, tailor made communications solutions to the air transport community," said Hans-Peter Kohlhammer, CEO and Director General of SITA SC. "We become more flexible and competitive, and are better placed to address areas of growth while responding to the varying business transformation requirements of the ATI."

"One week after the launch of Orange Business Services, this agreement underlines the value and the benefits of our integrated operator model", said Barbara Dalibard, Executive Vice President of Orange Business Services. "By expanding our joint services scope, we reinforce SITA's expertise and role as community provider and develop new areas of mutual growth through outsourcing and innovation. This evolution is fully aligned with Orange Business Services' strategy, aimed to support our customers' key challenges and create new business opportunities through our expertise in information & communications convergence."

The companies continue to build on each others' strengths, such as Orange Business Services communications solutions and worldwide presence, and SITA's valued position among the air transport community. In addition, SITA and Orange Business Services will also reinforce areas of collaboration including:

  • Expanded services scope: extension to non-data communications services (mobile, telephony…), infrastructure services (LAN management, Server Hosting…), communicative application services (CRM, MtoM...) which are core to the convergence needs of the ATI and at the heart of France Telecom NExT strategy.
  • Third party services integration: ability to complement current offerings with other providers' services to increase competitiveness, in particular for domestic network services.
  • Joint Centres of Excellence, encompassing complex solution design, network access solutions, third party integration and communications outsourcing for specific customers requests. The two companies have decided to join their expertise by focusing highly-skilled professionals on these areas, in order to customize integrated solutions allowing the ATI to take out complexity and to concentrate on their core business.
"Our customers will reap the rewards of an integrated offering combining the Orange Business Services portfolio, skills and proven communications outsourcing capabilities with our industry best practices and integration capabilities. This is critical for the future success of SITA and our customers," said Francesco Violante, CEO of SITA (effective July 1st).

SITA is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.

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