Saudi Arabia’s Vision 2030: An Evolving Market for Air Travel

From closed doors to global gateway, Saudi Arabia’s tourism transformation revealed!

For much of the modern era, Saudi Arabia maintained one of the world’s most restrictive entry policies for foreign tourists. The country’s governance model, built on a foundation of religious conservatism, cultural preservation, and national security priorities, placed tight controls on who could enter, and for what purpose. 

This report takes a deep-dive into the tourism transformation labelled 'Vision 2030' which aims to welcome over 100 million visitors annually.