Loading

Virgin gets the taste for premium travellers – but monster monopolies off the menu

This is the Perspective from today's edition of Europe Airline Daily - the comprehensive new pre-digested daily update on strategic news from Europe, saving you time and keeping you right up to date. Complimentary subscriptions to this report are currently available. Register now!

Virgin Atlantic this week reported a healthy pre-tax profit for the full year to 29-Feb-08, at GBP60.9 million, up from GBP44 million the previous year. A rise of 22% in “business travel” bookings saw group sales increase 9.1%, to GBP2.34 billion. CEO, Steve Ridgway, attributed some of that increase to passengers diverted from near-neighbour, British Airways, as the bigger carrier went through its T5 baptism of fire in the first half of the year. Virgin is to maintain its premium thrust, as economic conditions weaken.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 647 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.