Virgin Blue celebrates it's fifth birthday


BRISBANE (Virgin Blue) - Virgin Blue today marks a key milestone in its history, notching up five years in the Australian domestic aviation market. The birthday will be celebrated by the airline’s staff who have been instrumental in helping build Virgin Blue into the successful carrier it is today.

Virgin Blue first introduced low fares to the Australian travelling public on this day five years ago, offering a special one-way fare between Brisbane and Sydney for $48. At the time, Australians had been used to paying between $140 and $345 for the exact same flight on traditional carriers, and Virgin Blue co-founder, Sir Richard Branson, made headlines and caused the cynics to scoff by promising everyday low fares would start from less than $100 one-way.

“The competitive aviation environment has changed considerably in the past five years, but Virgin Blue is staying true to its low cost model and fares are even lower today than what they were five years ago,” said Chief Executive Officer Brett Godfrey. “I am really proud of our fantastic Virgin Blue team today and all of those who have contributed in the past to make air travel more affordable for more Australians,” he said.

“This is why 5687 past and present staff names are printed inside our blue 50th jet which arrived last month which is now flying around Australia. It is a 5th Birthday tribute to them all as individuals and to the efforts of the team,”

“Through their efforts in making Virgin Blue a success, air travel in Australia today is higher quality and more affordable than in many other countries. Today, it can be cheaper to fly interstate in Australia than it is to catch a cab to the airport.” Virgin Blue is celebrating with a 5th Birthday sale until midnight on 1 September, 2005 with great value fares up for grabs in all markets from as low as:

“These fares are tax inclusive, so when you take into account the external costs imposed on the airline such as airport charges, noise levy, GST and the Global Security Charge, you can see these fares are true bargains,” Stefan Pichler, Chief Commercial Officer said.

All markets are included in the 5th Birthday sale on now until midnight September 1 2005, for travel between 1 February - 28 February 2006.

Guests travelling Virgin Blue today will be greeted at check-in by bright balloons, staff wearing special birthday badges and much good cheer.

Virgin is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.




Want More Analysis Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More