25-Jan-2011 4:02 PM
Virgin Atlantic to join alliance for firepower to compete with 'mega' mergers
Analysis
Virgin Atlantic Airways founder Sir Richard Branson in Jan-2011 stated the carrier plans to join a global alliance with an agreement expected within 12 months in order to survive in the face of "mega alliances" and the rapid pace of consolidation among competitors. The increased consolidation activity and alliance focus has been accelerated by the global downturn that Virgin Atlantic CEO Steve Ridgway has stated has changed the industry for good.
Read More
This CAPA Analysis Report is 1,519 words.
You must log in to read the rest of this article.
Got an account? Log In
Create a CAPA Account
Get a taste of our expert analysis and research publications by signing up to CAPA Content Lite for free, or unlock full access with CAPA Membership.
| Inclusions | Content Lite User | CAPA Member |
|---|---|---|
| News | ||
| Non-Premium Analysis | ||
| Premium Analysis | ||
| Data Centre | ||
| Selected Research Publications |