Valentines Day, and love is in the air....
In keeping with the spirit of the day CAPA has lifted a selection of Valentines Day aviation commercials and information pieces. Some are light, others more directly commercially focussed, but always there is a hint of the national character in the way the organisations approach the subject.
Wherever you are and whatever your romantic inclination, try to forget that it's all really about selling greetings cards and get in the spirit of love in the air.
CAPA wishes all lovers a rosy future.
Singapore Airlines – SQ takes love much more seriously in a more sedate Singaporean way
American Airlines - But for us the cleverest and subtlest is American’s effort. Maybe we're just romantics at heart..... Happy Valentine!
American Airlines (@AmericanAir) February 11, 2017
Air New Zealand – You'd usually expect Air NZ to be out there with their commercials, but this one is a bit more considered
Then there were the more formal and conspicuously commercial entrants….
Emirates – describes the Valentines roses' journey
American Airlines – AA is clearly taking its love in the air very seriously, promoting heavily in the media too
LATAM - Although we’d usually expect a little more exotic romance from our Latin American friends, LATAM is taking the business seriously
London Heathrow – Heathrow likewise prefers the businesslike approach
UPS Airlines (@UPSAirlines) February 9, 2017
Some airlines simply favour simple promotions with a loving edge:
Jet Airways - is straight down to business..
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TruJet - and Trujet too