The outlook for airline frequent flyer programmes: Issue 9 of Airline Leader now available online

The latest issue of Airline Leader, CAPA's strategy journal for CEOs, looks into the complex, but highly valuable area of airline loyalty - and in particular, frequent flyer programmes. Monetising a brand while enhancing customer loyalty sounds like black magic. While there is enormous potential, not many airlines are doing it well. The report examines the overall FFP landscape, the alternative of outsourcing and considers some of the specifics at the interface between low-cost airlines and full service carriers.