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Now more than ever, travel and hospitality companies want a reliable, agile, and flexible contact center solution that provides exceptional customer service and reduces costs. Built on the same technology that powers customer service for Amazon.com, Amazon Connect is the backbone of the Modern Contact Center for Travel and Hospitality. This AWS Service, Amazon Connect, allows you to better understand your customer, predict their needs, and respond to change, while scaling to meet demand with pay-as-you-go pricing. It can be combined with several other AWS services such as Amazon Pinpoint (for message delivery) Amazon Lex (for conversational AI chatbots) and integrate with existing platforms to deliver a Modern Contact Center for Travel and Hospitality. It's what's next in customer service.