08-Jul-2009 2:40 PM
Southwest managing yield storm better than JetBlue?
Analysis
Southwest Airlines has reported smaller reductions in PRASM than JetBlue in the past two months, reflecting a better performance in matching capacity to weak demand levels. Southwest estimates its passenger revenue per ASM (PRASM) to have decreased in the "nine to ten percent range" year-on-year in Jun-2009, while JetBlue's preliminary PRASM decreased 12%.
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