SAS: new Embraer jets and Air France-KLM’s planned majority stake show renewed confidence
Two significant strategic developments in early Jul-2025 demonstrate how far SAS has progressed since the COVID-19 pandemic crisis forced it into a major restructuring programme in 2020.
Firstly, SAS announced an order for 45 new generation Embraer E195-E2s, plus 10 options. This is its largest order direct from an OEM since 1996.
Secondly, Air France-KLM announced that it will increase its stake in SAS from 19.9% to 60.5% (subject to regulatory approval).
These two announcements signal growing confidence about SAS' future, both on its own part and on the part of its main airline partner and shareholder.
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