Royal Jordanian - the Middle East's quiet achiever
Royal Jordanian is in many ways a model for second tier carriers in the Middle East that are hoping to carve out a successful strategy amid rising regional competition. Despite a tough 2009, which resulted in revenue at the oneworld alliance member slumping 15% to JOD598 million (USD843 million), swift moves to cut costs outpaced the fall and allowed the airline to finish 2009 firmly in the black, posting a JOD28.6 million net profit. Royal Jordanian President and CEO Hussein Dabbas stated in Dec-2010 the carrier would make a "decent profit" in 2010, despite a 37% increase in fuel costs. The carrier posted a JOD21 million net profit in 3Q2010.
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