Rebundling: The inevitable conclusion to the unbundling race for airline ancillary revenues

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Airlines are falling all over themselves to develop new merchandising options to increase ancillary revenue. After all, this high-yield revenue offers a life savings mechanism to keep airlines afloat in tough economic periods. While the trend is still unbundling, airlines are taking different views on how they go about it, with the legacies on the one hand taking items that were once part of the ticket – such as American’s latest USD8 charge for a blanket – and charging for them.

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