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‘Old faithful’ Monarch puts its faith in Spain

Analysis

The British scheduled and charter airline Monarch has announced its winter flying programme for 2010-11, with plans to add frequencies on existing key scheduled routes and add new services. Monarch has established its scheduled division, Monarch Scheduled, previously known as Gold Crown, as one of the major operators of flights to the Mediterranean despite having adjusted its service offer in accordance with low-cost competition, much to the annoyance of some of its original clients.

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