Oil Shock! Crude at USD100 per barrel (Part 2)

Late last year, the earnings 'sweet spot' for the full service airline sector was reaching its crescendo as global economic strength pushed load factors and yields higher. Nine months on, the rapidly deflating global economy and falling fuel prices are providing the conditions for an 'LCC sweet spot'. Asia's leadings LCCs are ready to promote structural change in the region, probing the weakness of their full service (and other unfocused 'budget') rivals in short-haul (and increasingly long-haul) markets.