New credit card could converge loyalty programmes and ancillary revenue
Is credit card technology going to drive the convergence of two airline financial trends, loyalty and ancillary revenue? New York start-up Dynamics Inc. is offering a credit card in which consumers, prior to swiping, press one of two buttons to determine which account the purchase should come from: checking or savings, credit or savings and even credit or loyalty points. It is not pie in the sky: Citi, the world's largest card issuer, has a trial with Dynamics' 'Redemption' card. The question is if airlines, as they increase ancillary offerings, will let passengers use this card to pay in-flight for a Coke or watch the latest Harry Potter with their frequent flyer points.
Read More
This CAPA Analysis Report is 601 words.
You must log in to read the rest of this article.
Got an account? Log In
Create a CAPA Account
Get a taste of our expert analysis and research publications by signing up to CAPA Content Lite for free, or unlock full access with CAPA Membership.
Inclusions | Content Lite User | CAPA Member |
---|---|---|
News | ||
Non-Premium Analysis | ||
Premium Analysis | ||
Data Centre | ||
Selected Research Publications |