Monarch states aviation industry in the midst of a “perfect storm”; fares to increase again

Premium Analysis

Monarch Airlines' Managing Director, Tim Jeans recently stated that the aviation industry is currently in the middle of a "perfect storm", with excess capacity and excessively low fares leading to "ultimately unsustainable" yields, which are threatening the industry. According to Mr Jeans, carriers are caught in a "vicious circle" of lowering fares to fill premium seats at the cost of profits, made even worse by the global financial downturn.

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