Melbourne and Sydney airports wage PR wars with strategic partnerships
The recent history of Australia's two main airports - Melbourne and Sydney - has been one of Melbourne being on the offensive to capture traffic that went to Sydney by default while Sydney sat back, even as its growth lagged that of its competitor. But that is no more. A revitalised Sydney airport, with the backing of a new government, is out to hold its place. That was evident at last week's annual Routes Asia forum where both Melbourne and Sydney took the opportunity to announce respective strategic partnerships to drum up support.
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