LCC alliances in Asia: Value and U-FLY different strategies

Premium Analysis

It has been two years since LCCs in Asia captured headlines by establishing the world’s first LCC alliances. The 13 founding members of the U-FLY and Value alliances were naturally upbeat about the prospects, but so far neither grouping has been able to generate a significant volume of cross-bookings.

Value Alliance members remain relatively optimistic, although they acknowledge that the integration has been more challenging than expected. The alliance is planning to relaunch its website in Apr-2018 with a new booking functionality and to start marketing joint itineraries more aggressively.

All Value Alliance members will soon finally be on a common technology platform provided by Air Black Box, designed to facilitate interlines. U-FLY also initially selected the same Air Black Box platform, but subsequently decided not to proceed with implementation, raising questions whether a common platform is really needed for LCCs to leverage interline opportunities.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 2,074 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.