08-Jun-2009 3:05 PM
JetBlue's unit revenue icestorm, Southwest's PRASM tailspin
Analysis
Long gone are the days of double-digit growth in passenger revenue per ASM (PRASM) at JetBlue. Dave Barger and his team have done well since JetBlue's Valentine's Day ice-storm debacle in 2007, but they face an even deeper freeze amid the global economic winter, confronting steep yield declines and falling load factors. Southwest Airlines is experiencing the same nasty combination.
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