JetBlue Airways' shrinking for first time in its history
JetBlue transported 21.9 million passengers in 2008, a 2.5% year-on-year increase. Traffic (RPMs) increased 1.3% year-on-year, on a 1.7% capacity (ASMs) increase (JetBlue only commenced service to two new cities in 2008, compared with 16 in 2007), resulting in a 0.3 ppt load factor reduction.
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