GoAir to reposition as a “value-based” carrier

Premium Analysis

GoAir announced it is considering plans to rebrand itself as a “value carrier”, which is positioned between LCCs and full service carriers. CEO, Edgardo Badiali, confirmed the carrier aims to create a new value for money product with passengers having “to pay to get more”, while retaining its point-to-point operating strategy.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 764 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.