First comprehensive Guide to Airline Social Media strategies released

A new guide aimed at helping airlines understand and implement successful Social Media strategies has been released. Researched by Innovation Analysis Group and TheTravelStrategist.com, in association with the Centre for Asia Pacific Aviation, the report states that while it is early days for social media as a B2C tool, "the scale of activity at the non-commercial level is such that businesses cannot help but seek to tap into what may prove to be a lucrative flow".