easyJet goes for higher yield and market share, as attack on full service airlines intensifies
Pushing up yields at the same time as seeking to expand market share is an ambitious combination at any time. In a climate where economic conditions are slowing rapidly and price competition in a commoditised market means stronger downward pressure on yields, easyJet’s recently articulated strategy sounds like a particularly brave call.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.