Customers flock to Lufthansa Private Jets


A year on since the launch of the Lufthansa Private Jet services, Lufthansa can look back well satisfied with results. Customer response has been entirely positive.

With up to ten bookings, daily, the new services have far exceeded initial expectations and will now be expanded with the addition of further destinations and new services. “Our Lufthansa Private Jet product has come up trumps with our customers. Demand has meantime emerged for future use of private jet services operating to Lufthansa standards in the USA, Middle East and Asia. Expansion of the product to those markets is now being considered,” disclosed Lufthansa Executive Vice President Marketing and Sales Thierry Antinori.

Alongside the Cessna Citation Bravo and Cessna Citation Excel, the Lufthansa Private Jet service is now offering bookings with the Hawker 800XP and Falcon 2000. These new aircraft types have a far greater range of 4,600 and 5,100 kilometres. The Falcon seats up to ten passengers, the Hawker 800XP accommodates up to six passengers. The passenger total was previously restricted to a maximum of six. Moreover, a flight attendant will constantly be on board Falcon 2000 flights to offer top-flight service with personal attention to passenger needs.

Lufthansa Private Jet flights can now be booked to destinations in even more countries. Besides all EU member countries, the service is available for flights to Switzerland, Norway and Iceland as well as Bulgaria, Rumania, Albania, Bosnia, Croatia, Serbia, Macedonia and Montenegro, the Caucasus, Morocco, Algeria, Egypt, Israel, Jordan, Lebanon, Turkey and Ukraine. In view of encouraging demand, Lufthansa is also pondering plans to expand this exclusive mode of air travel to states in the Russian Federation.

Booking the service will in future be faster and easier. The 24-hour advance booking deadline has been scrapped to allow private jet flights to be taken at shorter notice. The previous charge of 100 euros for additional passengers has also been dropped. “Lufthansa Private Jet is unique in the marketplace. The results since the product was launched last year show that this service is ideally suited to our customers’ needs. They require sovereign command over their time and maximum flexibility in planning their itinerary,“ said Thierry Antinori.

Lufthansa Private Jet services were launched in March 2005. They were offered initially in Munich to provide premium passengers on long-haul flights with a seamless connections to destinations across Europe. Customer acceptance was so positive that the services were extended to Frankfurt in June of the same year. Their introduction is further evidence of Lufthansa’s efforts to set itself off from the competition as an airline offering a full-range of services from low-priced flights to private jet travel at the top end of the airline industry.

Deutsche Lufthansa is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.




Want More Analysis Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More