02-Jun-2009 3:20 PM
Continental Airlines’ 20% yield reduction in May screams; “What economic recovery”?
Analysis
Continental Airlines' average yields across its entire network plunged by one fifth last month, as the airline slashed its fares in a desperate bid to maintain load factors amid intensifying competition and weak demand. Continental Airlines estimates consolidated (mainline plus regional) passenger revenue per available seat mile (RASM) decreased between 19.5% and 20.5% year-on-year, while mainline passenger RASM decreased between 19.0% and 20.0%.
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