CAPA Asia Aviation Summit and CAPA Corporate Travel Innovation Summit, Singapore, 23-24 November


The CAPA Asia Aviation Summit, including the CAPA Corporate Travel Innovation Summit and CAPA Asia Awards for Excellence will be held at the prestigious Capella Sentosa Island, Singapore on 23/24-Nov-2015.

As the biggest aviation event in Asia, CAPA's Asia Summits offer unrivalled end-of-year networking and market trend analysis opportunity. For all interested in the aviation and travel sector the Summit is a great way to round off this year’s business development activity and positioning. 

With some 50 airlines attending, a host of travel buyers and an unparalleled thought leadership programme, the CAPA Asia Summits are must-do events.

Airlines make up nearly half of all 300+ registered delegates at the CAPA Summit

Airlines already registered to attend the Singapore event include Air France KLM, Air Mandalay, AirAsia, AirAsia X Berhad, All Nippon Airways, Bangkok Airways, British Airways, China Eastern, China Southern Airlines, Delta Air Lines, Deutsche Lufthansa AG, Emirates, Ethiopian Airlines, Fiji Airways, Finnair, Garuda Indonesia, HK Express, Hong Kong Airlines, Indonesia AirAsia, Japan Airlines, Jeju Air, Jetstar Asia, Korean Airlines, Lufthansa German Airlines, Mahan Air, Myanmar Airways International, Peach Aviation, Qantas Airways, Qatar Airways, Royal Brunei Airlines, Royal Jordanian Airline, Scoot, SilkAir (Singapore), Singapore Airlines, Spring Airlines, Tigerair, Tiger Airways Singapore, Tigerair Taiwan, Turkish Airlines, United Airlines, Vanilla Air, Vietjet Air, Virgin Australia, West Air – with several others pending.

The CAPA Corporate Summit is rich with travel buyers

For the Corporate Summit the following corporate travel buyers will attend from Agrega AsPac (British American Tobacco), BASF South East Asia, CA Technologies, Capital International, China Life Insurance (Overseas), Citi, Credit Suisse, ECOLAB, EMC Information System Management, General Motors, Hitachi Asia, Ministry of Defence, Rio Tinto, Schneider Electric Singapore, Shell Singapore, Siemens, ST Electronics (e-Services), Standard Chartered Bank, Temasek Poly, Tesa Tape Asia Pacific - and more confirming.

More than 30 countries are represented

Countries represented at the conference include Australia, Austria, Brunei, China, Dubai, Dublin, Fiji, Finland, France, Germany, Hong Kong, India, Indonesia, Iran, Japan, Jordan, Malaysia, Myanmar, New Zealand, Qatar, Russia, Singapore, South Korea, Spain, Sri Lanka, Taiwan, Thailand, United Kingdom, United States, Vietnam and more....

For a full list of attendees and how to register, please see:

The 300 Attendees at CAPA Asia 2015 Summits

And, for Registration details

CAPA's Thought Leadership Programmes are recognised as industry benchmarks

Among the key issues to be discussed among Asia's aviation leaders are:

‘But Asia is Different’: The high level market outlook
Oil prices, fluctuating economic conditions, protectionism/liberalisation, the challenge from the Gulf hubs and carriers, alliances, low-cost carriers and new entrants - the strategic mix for airline and airport CEOs is never dull. In particular Asia has seen a resurgence of hybrid strategies as competition in the low-cost space intensifies. Today there are things happening in Asia Pacific that do not or cannot occur elsewhere.

Where to next for Asia’s LCC sector?
Asia’s LCCs have successfully challenged the established order of ownership and control and LCC Groups are emerging across Asia. They are now challenging the traditional hubbing role and entering long-haul markets and tapping corporate markets. What’s next?
•  How is the LCC-to-LCC partnership model evolving?
•  What’s the model for partnering with full service airlines?
•  Are LCCs becoming more like network carriers, just with a lower cost base?
•  How are LCCs evolving their distribution strategies?
•  The role of airports and technology providers in facilitating LCC connectivity

Market update: Southeast Asia. The Single Aviation market: Are we condemned to the progress of the slowest-moving ship?
An underlying philosophy among the 10 ASEAN governments is a multilateral goal to open up international air service markets among its members – “open skies”. Like any multilateral movement, it however becomes increasingly bogged down as the status quo is challenged. The ASEAN Single Aviation Market identified a 2015 deadline, and the feeling in the region is that the target won't be met in time.

D-i-s-r-u-p-t-i-o-n! - The innovators who are shaking up the end-to-end Travel experience
From the music and entertainment industries, to ground transportation - every sector it seems is facing irreversible change from new technologies which disrupt established supply and distribution chains.
•  What’s coming around the corner (and what’s already arrived) that will reshape aviation and travel as we know it?
•  Will disruption come from within the aviation and travel industry, or be forced upon it from outside?
•  How can airlines improve services with communication and intelligent dialogue with travellers using smart messaging and corporate data sources?

Tapping Asia’s growth: How to make friends and influence people when you’re based outside Asia
Up ‘till now, growth for any airline depended on the so-called ‘network effect’. Big airlines need feed, little airlines need feed. Where does it come from in a market where you don’t have any natural friends? Where does the new kid in town go to have fun? In this session, we explore alternative ways of growing the market through the use of technology and innovative commercial models that benefit long-haul spokes and short-haul hubs.
•  How are airlines refocusing their networks through partnerships?
•  Will this blow the Prorate model out on its ear? WIll all stakeholders benefit, including the price conscious customer?
•  What new airline and partnership models could emerge to unlock growth in the Asian market?

The Future of JVs and alliances in Asia – have we anything to learn from the trans-Atlantic experience?
The creation and development of Transatlantic alliances and JVs have lead the way over the past 10 years in the global airline industry. In the Asian market more and more airlines are forming partnerships with the aim of driving their growth agendas, but is Asia different?
•  What can we expect to see in Asia in the future?
•  Will the growth of partnerships in fact drive or delay market growth?

Network planning masterclass: The art and science of network planning

The Traveller Ecosystem: Can industry work together to deliver an experience the traveller wants to have?
The aviation and travel industry needs to collaborate better to improve the experience for the end user: the traveller. What’s preventing better collaboration and how can the industry break down the silos?
•  What needs to happen from the travellers’ point of view, the industry’s point of view, the regulatory perspective, as well as the airlines’ and airports’ points of view?
•  What is the experience that the traveller wants? Are they seeking better contextualisation and personalisation - and what messaging do they expect at the airport and before they arrive? How does it differ by region?

The Aviation programme also features keynote addresses

CAPA's Asian aviation revolution: CAPA - Centre for Aviation Executive Chairman, Peter Harbison and Chief Analyst Brendan Sobie
This will include a review of the workings and impact of the emerging airline group strategies of the region's airlines and how this will affect market growth

CAPA’s South Asia market outlook: CAPA - Centre for Aviation, Director South Asia, Binit Somaia

Peach - The strategy behind winning foreign markets: Peach, CEO, Shinichi Inoue

The growth and potential of LCCs in China - led by Spring Airlines!: Spring Airlines, Social Marketing Director, Jonathan Hutt

The Corporate Travel Summit

The big picture outlook: The future of Asian aviation; geopolitical and travel risk and the 2020 Corporate travel Outlook

Part A) Risk Assessment: An essential guide to travel risks for smart travellers
Your up-to-the-minute assessment of the latest safety and security risks facing global business travellers.

Part B) Technology’s irreversible impacts on the corporate travel landscape
Change is perhaps the only constant in Corporate Travel, and technology evangelist Johnny Thorsen has been successfully predicting the future for the industry for more than a decade.

Disruptive travel tech gurus: how is technology reshaping Corporate Travel Programs (and the very foundations of the industry)?
Low-cost carriers are now part of almost every corporate travel programme across most of Asia, but it took a long time, and in the meantime all airlines now have sophisticated and personalised marketing approaches to merchandise new products and services (beyond airline tickets) to the corporate traveller. Similarly TMCs are working to offer additional services, and to tackle the “First Mile / Last Mile” elements of a trip.
We examine what this means to the Corporate Travel Programme and how Travel Managers can retain control of their travellers and what they spend the corporate dollars on. We’ll also explore how disruptive technologies & content are affecting travel managers and their travellers.
This session will probe:
•  The future of the TMC: Beyond touch to tech
•  Expense management, payments and virtual cards. What are the hottest new payments and expense models and solutions?
•  Beyond Air: Accommodation and ground transport are now being “disrupted” by non-traditional players. Do these have a role in corporate travel programmes?
•  The impact of the evolution of mobile technology and next-gen OBTs in Managed Travel Programmes

The big picture outlook (cont): Part C: Asia Pacific aviation at a crossroads: CAPA’s look into the future, as it relates to corporate travel
Several Asian full service airlines have been in restructuring mode, resulting in a profound impact for the region’s aviation market.
•  What is the outlook for these "legacy carriers" - both in short and medium/long-haul markets? What’s happening on Asia’s golden business routes, & what will the potential impact be on your Corporate Travel Programs?
•  Is Asia's LCC sector fit for purpose for business travellers?
•  LCC growth in medium-haul markets - does this offer corporates a new solution?

Executive panel: The 2016/17 Corporate Travel outlook in Asia
A selection of today’s leaders of Corporate Buyers and Travel Industry Suppliers will provide their insight and opinions into the latest trends and developments (both macro & micro) that will affect global and local travel managers, buyers and their programmes over the next 12-18 months.
Given the volatility our programmes and travellers face in terms onf economics, disruptive technologies, geo-politics & security (amongst other things), these leaders’ thoughts will help shape your corporate travel programme. Our leaders will comment on:
• Currency volatility and its impact on suppliers’ pricing (aviation, hotel, etc.)
• Fuel price volatility and its impact on airlines with their different hedging strategies and surcharge policies
• The impact of LCCs and “Sand Carriers” on your corporate travel programme
• The evolving travel distribution landscape

Insights into innovative corporate travel programmes
Now we hand it over to the Buyers, to lift the lid on the past successes, current challenges and positioning of their corporate programmes. An indepth discussion will be preceded by a series of short, sharp presentations by the Buyers:
• Challenges of their existing programmes and strategies that have succeeded in achieving better outcomes in Asia. Recognising different cultural expectations, what did you do differently and with what successful results?

For love AND money: Points, Personalisation and Ancillary services - what they mean to managed travel programs?
Some call it loyalty and customer-centricity, whilst the industry buzz word is “Personalisation”.
However, others fear it will drive up the cost and complexity of corporate travel programs. The lure of frequent flyer points on the one hand, and travellers tempted to buy previously unmanaged or unauthorised products and services on the other: Is this a travel manager’s worst nightmare, or do some golden opportunities await?
In this panel session, we explore the objectives of suppliers and the concern of corporate travel buyers, and seek the views of those able to manage the impact of the plethora of personalisation and marketing/sales/loyalty messages with which the corporate traveller is increasingly bombarded.
•  The acceleration of the airlines to merchandise to the traveller (to your travellers) – how is that developing, what should we be excited about or concerned about?
•  How are LCCs and dynamic pricing of all airlines affecting traditional approaches for Corporates to contract with airlines? How are airline dealing models evolving, and how might buyers modify their corporate negotiation strategy? How will this impact intercontinental air travel / dealing?
•  What’s the impact of loyalty programmes on corporate travel spend?
•  What percentage of total air spend is now on ancillaries?

Keynote Addresses:

Concur, Senior Director Strategy & Product Marketing, Johnny Thorsen
Seven Rules for superior client satisfaction: CWT, EVP Global Traveler Services, Berthold Trenkel
International SOS, Regional Security Director - Asia Pacific, Grant Strudwick

Please click here for information about CAPA's forthcoming events:
CAPA Iran Aviation Summit 2016,
CAPA India Aviation Summit 2016,
CAPA Airline Fleet & Finance Summit 2016,
CAPA Airlines In Transition Summit 2016

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