Avianca moves build network utility through Synergy's pursuits. CAPA Latin America Summit report
Latin American airline group Avianca has declared its ambitions to emerge as one of two pan Latin American airlines that will dominate the region due to ongoing consolidation in the region. Avianca is already the dominant airline in Latin America's third largest market Colombia, and holds a solid position in one of the region's most promising air travel markets, Peru.
After putting a potential merger with Avianca Brazil on hold a couple of years ago, Avianca is now actively pursuing a tie-up with its Brazilian sister company as the country's economy begins a slow recovery. Avianca believes a strong position in Brazil, coupled with pursuits by its parent Synergy in Mexico and Argentina, allows for Avianca branded airlines to compete effectively for passengers in Latin America's most important markets.
In the short term, Avianca is close to announcing a fourth European destination in Germany, and is also seriously examining launching service to Rome and Paris. The company has determined that an opportunity exists to connect passengers to those destinations through its largest hub in Bogotá.
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