Asiana Airlines receives its first A350: widebody aircraft at long last, but partnerships must grow
Asiana Airlines' acceptance of its first A350 may have been understated, but was nonetheless momentous: the airline has long lacked the capital to grow in an expanding Asian aviation market. Asiana is firmly South Korea's second airline and is not a strong challenger to Korean Air. In recent years Asiana has further lost pace, compared to international competitors.
Asiana has 12 A350-900s and 10 A350-1000s (as well as three -800s, which Airbus does not intend to build) on order. Asiana needs to replace many older aircraft, but even with some A350s allocated to growth, Asiana needs to prove it is not too little, too late.
Domestic and short haul international markets are challenges for Asiana too, but in the long haul space Asiana needs to find stronger partnerships evolving to joint ventures. Logical candidates, Lufthansa and United, have had a distant relationship with Asiana, partially because they worked with competitors, but also because Asiana's culture was too insular.
To enhance its global footprint, Asiana must first change itself.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.