Amadeus launches new distribution solution to revolutionise the low cost carrier market


Madrid (AMADEUS) -  Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has rolled out a new technology solution which will revolutionise the low cost airline market by providing comprehensive access for the first time, to sales through travel agents and corporate customers. Amadeus Ticketless Access is a breakthrough which enables up-to-the-minute fare and flight information from ticketless carriers to be displayed alongside those of full service airlines through the Global Distribution System (GDS). Equally important, it eliminates an estimated 3-5 EURO per booking in added technology costs, currently faced by LCCs that distribute through this channel.

Sterling, a leading Scandinavian LCC, is successfully pioneering Amadeus Ticketless Access. Michael Hansen, Vice President, Business Development & IT at Sterling, said: "The low cost carrier market in Europe is increasingly competitive and it is important that we continue to look at ways to increase revenues and support growth. We have often been outspoken critics of the costs associated with traditional GDSs in the past but Amadeus Ticketless Access is a truly pioneering tool to help us extend our reach and distribution. It is a genuine change in the industry. Amadeus has shown a real understanding of the low cost carrier business model and a commitment to deliver on its vision of a next generation GDS."

Amadeus Ticketless Access provides Sterling with access to the GDS channel without significant expenditure as the airline does not place inventory into the GDS and all transactions are carried out using Sterling's existing system. The benefit to Sterling is two-fold: a reduced distribution cost and increased reach across Europe whilst retaining full control of all content.

Hansen continued: "We expect the new solution to deliver significantly increased bookings from business travellers and inbound traffic which will have a major impact on our commercial objectives."


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