Airlines in Transition 5. Lighting Candles: Innovating to make profits: Big Data, Advanced Analytics

"It is better to light a candle than to curse the darkness" - Confucius

The size, variety, speed and complexity of data available to the airline industry is growing rapidly, as with other industries. The importance of data use, the roles of intermediaries, the arrival of new players into the aviation data arena - such as social media, Google and Apple - and developments in consolidation, partnerships and collaboration along the supply chain make innovation essential.

Moreover, airlines need to work with airports, to facilitate connections and passenger flows, to reduce costs and to enhance revenues; and with IT solution providers to improve data interfaces across the "aviation ecosystem", to improve efficiency and to enhance the revenue-generating opportunities arising from data sources. In this fifth report on CAPA's Airlines in Transition conference, we examine the framework presented by airline strategist Nawal Taneja and the subsequent panel discussion.