Airlines and Social Media: Carriers turn to Twitter, Facebook, Flickr, YouTube and online blogs

It is early days for social media as a B2C tool. The scale of activity at the non-commercial level is however such that businesses cannot help but seek to tap into what may prove to be a lucrative flow. As always, low cost airlines tend to be the innovators in this area, but - perhaps in a sign of the changed times - many full service airlines have strongly bought into the Social Media sites too.