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Air India writes its own melodrama; Virgin rebrands 'bland'

Analysis

Air India's woes have been deepened by the pilots' strike, which entered its ninth day on Friday (6-May-2011). The national carrier stated the industrial action - over pay parity between AI pilots and lower-paid collegues from merger partner Indian Airlines - is costing the airline INR260 million (USD5.8 million) a day.

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