Air China will continue its double digit growth despite 1H2014’s weaker yields and load factor
Air China's yields and load factors decreased in almost every market in 1H2014, but its operating result improved as costs, mainly fuel, grew more slowly than revenue increases. Total revenue was also helped by increased government subsidies while the net profit was dragged down by foreign exchange losses.
Higher fuel prices could quickly have soured the lower yields and load factor. Other airlines might not walk this fine line for fear of volatility, but Air China has strategic goals it needs to meet for the government, including aircraft induction that produces growth. Air China will continue growing with a planned 10% increase in the domestic market and 15-16% in the international market.
Air China's international growth has been strong in North America, and in the slower northern winter 2014/2015 season Air China will selectively reduce frequencies, one of the first series of cuts in the over-capacity Trans-Pacific market.
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