A smarter approach to airline retailing – travel companies must adapt & shift to remain competitive

It's no secret that the travel industry is constantly evolving and changing and as a result, travel companies need to be able to adapt and shift to remain competitive.

Successfully negotiating change doesn't have to be complicated, but getting the key decisions right is critical for a smooth transition.

Delivering a retail-powered future for airlines demands more than new technology. "While technology is an important enabler for travel retailing, it's only part of the equation," is the viewpoint of Sabre Corporation.

The travel technology company is no stranger to change - it has been through a fair share itself in recent years. But it has always viewed change as an investment in its future, and a commitment to meet the needs of partners both today and tomorrow. A positive perspective on change.