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JetBlue SWOT Analysis: Sees profitability streak continuing in 2H2009 and 2010


JetBlue reported a second consecutive quarterly profit, of USD20 million, in the three months ended 30-Jun-09 (2Q2009), despite what CEO, Dave Barger, labelled “one of the worst economic recessions in history”. [2290 words]

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  • …but feeling the effects of the current challenging environment
  • Strengths: Seeing improvements on both cost and revenue sides
  • WEAKNESS: Unit revenue and yield reductions reflecting weak revenue environment
  • OPPORTUNITIES: Expanding presence in emerging markets
  • Threats: Swine flu and oil prices
  • OUTLOOK: Challenging times ahead, but strongly focused on survival strategy

Graphs and data:

  • JetBlue financial highlights for three months ended 30-Jun-09
  • JetBlue financial highlights for six months ended 30-Jun-09
  • JetBlue share price growth: Aug-2008 to Jul-2009
  • JetBlue quarterly operating margin: 1Q2006 to 1Q2009
  • 2Q2009 outlook: forecast and actual
  • JetBlue load factor and break-even load factor: 1Q2007 to 2Q2009
  • FY2009 outlook
  • 3Q2009 forecast: Jun-2009
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