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Cebu Pacific slashes fares by up to 75% to stimulate demand amid challenging operating environment


Cebu Pacific, which stated it expects to post a net loss in 3Q08, reduced its year-round ‘Go Lite’ fares on most Asian routes and select domestic routes by up to 75% on 15-Oct-08. Cebu Pacific has also reduced its fuel and insurance surcharge for domestic services by PHP200 (USD4.25) and up to USD10 for most international routes. [1230 words]

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  • To boost ancillary revenues with seat selection and prepaid excess baggage options
  • Targeting government accounts
  • Looking further afield with international expansion on the rise
  • Takes delivery of third ATR aircraft as part of fleet expansion strategy

Graphs and data:

  • Cebu Pacific international capacity breakdown by country (seats per week as % of total): Week commencing 20-Oct-08
  • Cebu Pacific sector length breakdown (frequency of city pairs by sector length): Week commencing 20-Oct-08
  • Cebu Pacific fleet plan: current and future fleet size
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