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Cathay Pacific's premium demand plunge “just the beginning”


Cathay Pacific’s hairy-chested expansion programme is hitting a potentially much bigger hurdle than fuel (which pushed the carrier deeply into the red in the first half). CEO, Tony Tyler admitted in an internal newsletter in Oct-08 that the airline is being “hit hard on the demand side” and the airline is “seriously worried” by stalling revenue growth, as premium long-haul travel drops “significantly”. The airline warned further falls in premium demand could occur as finance sector activity grinds to a halt. [1376 words]

Unlock the following content in this report:


  • China Southern achieves better load factor than Cathay for first time since SARS
  • More capacity on the way
  • Fuel surcharges fall
  • New HKIA Arrivals lounge
  • Continuous improvements to cargo service
  • Outlook very challenging

Graphs and data:

  • Cathay Pacific passenger capacity (ASK) growth: Oct-07 to Sep-08
  • Cathay Pacific passenger load factor: Oct-07 to Sep-08
  • Cathay Pacific passenger load factor growth in Sep-08
  • Cathay Pacific passenger numbers growth and cargo volume growth: Oct-07 to Sep-08
  • Cathay Pacific aircraft orders (by delivery year): 2008 (remaining) to 2012
  • Cathay Pacific fleet: Oct-08
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