American throws down the GDS gauntlet
The year-long battle between American Airlines and the global distribution systems (GDSs) is clearly heating up, given the threat by American to pull its content from Orbitz on 01-Dec-2010, short circuiting a contract that still has three years to run, but may have reached its amendable date. [3775 words]
Unlock the following content in this report:
- Constant comment on the issue
- OTA’s less useful, more complex
- American just following lead of other retailers
- Deregulating GDSs
- Push me pull you
- Costs could be halved
- Opposition disagrees
- High stakes, but unclear timing
- Foreign ownership laws will change
- Paradigm shift
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