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CAPA Perspectives: All you can fly comes to Australia, but what's the point

Press Release

Targeting a 3Q2016 launch, all-you-can-fly start-up Airly wants to “remove the hideousness of flying.” But the domestic travel experience in Australia is among the best in the world, and Airly's use of secondary airports - notably at Sydney Bankstown, some 45 to 60 minutes from the CBD - and primarily turboprop aircraft rapidly eats away at the time savings.

The carrier has no plans to operate its own aircraft, instead wet-leasing them from existing RPT AOC holders (who presumably shoulder the financial risk of operating costs if Airly fails) with three King Air 350s and at least one Learjet 45 at launch. This capital-light approach may limit its expansion options, given heavy reliance on the operational integrity of a third party (and likely one without significant scheduled RPT experience).

Sample Airly schedule between Sydney Bankstown and Melbourne Essendon using King Air 350

It's difficult to reconcile Airly's value proposition with its supposed customer base; the time-poor super commuter needs more than five to nine daily frequencies. The proposition of saving "between two to three hours" per roundtrip is fanciful if not impossible to align with any reality of commercial air travel. While Airly’s core differentiating factor appears to be focused on flexibility and frequency, it appears to achieve neither.