MEGA Maldives Airlines Part 2: MEGA attempts to diversify beyond the China-Maldives market

MEGA Maldives Airlines is attempting to reduce its reliance on the China-Maldives market with new routes to India, Malaysia and Saudi Arabia. By the end of 2016 MEGA plans to resume services from Male to Kuala Lumpur and Jeddah - markets it briefly served in early 2015 - and commence operations to India, with an initial service from Male to New Delhi.

The new services, along with other new routes which are under evaluation, are part of a revisited diversification strategy. MEGA currently only serves China, but since commencing operations in 2011 has experimented several times with other markets. MEGA, which operates the same number of aircraft and routes as three years ago, needs to diversify successfully to resume growth.

This is the second half of an analysis report on MEGA Maldives. The first half examined the recent contraction in the China-Maldives market and intensifying competition. This half will focus on MEGA's plans for entering other markets, and its previous attempts at diversification.