Auckland Airport to increase international arrivals to 4 million by 2020

New Zealand's Auckland Airport announced (18-Apr-2013) plans to increase international arrivals to between 3.4 and 4 million p/a by 2020, dependent on how aggressively the airport can meet demand and cater for market change. The airport increased its growth forecast in response to increased traffic from Asian markets, including China, Japan, Indonesia, India and Taiwan. The airport also launched a NZD200,000 (USD169,000) marketing competition to develop strategies for emerging Asian markets. Auckland Airport GM aeronautical commercial Glenn Wedlock said, "If New Zealand is ambitious, visitor arrivals could increase by almost 60% across the period 2012 - 2020, allowing the industry to reach a potential 4 million arrivals by the end of 2020. This represents an increase of almost 1.5 million arrivals and could see total international and domestic traffic within New Zealand climb well above 20 million passengers by 2020. However, we must look to capture an increasing share of high opportunity target (HOT) markets such as China, Brazil, India and Indonesia." [more - original PR - I] [more - original PR - II]