Jetstar’s FlexiBiz offering for SMEs; aiming to avoid cannibalising Qantas’ corporate business

Australian LCC Jetstar, part of the Qantas Group, has introduced its first specifically business-targetted fares, FlexiBiz, in a bid to satisfy its growing SME market.

The new FlexiBiz offering allows business travellers to change flights on the day of travel and provides additional carry-on luggage allowances and free seat selection. Additional fees for the extras range from AUD29-AUD34 for domestic flights and AUD39-AUD55 for international flights. Business travellers must have an Australian Business Number (ABN), indicating their business status, in order to qualify.

Jetstar group chief executive Jayne Hrdlicka says the introduction recognises the "significant number of customers travelling for business on particular routes during peak times". The FlexiBiz bundle allows the Qantas Group to target these travellers in a dual brand strategy alongside Qantas. The budget-conscious business fare is also available in New Zealand and Singapore, with slight variations.

The new offering complements Qantas' focus on small and medium-size businesses (through Aquire) and premium corporate travel, ensuring that it has all the segments of the business travel market covered. Aquire is a rewards programme for Australian businesses. Similar to the Qantas Frequent Flyer programme for individuals, Aquire offers Aquire Points to businesses for a range of goods and services, including travel on Qantas flights.