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AirAsia Japan launches as country's third new LCC and positive force of change for partner ANA

Analysis

The 01-Aug-2012 launch of AirAsia Japan, a joint-venture between Malaysia's AirAsia and Japan's All Nippon Airways (ANA) represents more than simply another step in the LCC revolution in Japan. The phenomenon is also rapidly spilling over to neighbouring countries.

Almost as transformational will be the long-term affect on ANA of having exposure to the AirAsia group, a marriage of two of aviation's lucrative talents: the at times far-sighted talent of ANA and the implementation agility of AirAsia. Although starting small, AirAsia CEO Tony Fernandes sniffs a very big upside and it will be no surprise to see new routes and new aircraft added at a faster rate than published.

That results in AirAsia giving a much-needed internationalisation push to ANA, marking the overdue start of a new competitive era for North Asia's legacy carriers. Similar regional relationships are emerging between China Eastern and Jetstar, as well as China Southern with Air France-KLM.

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