Porter Airlines announced (10-Apr-2013) an order of 30 Bombardier CS100s and six Q400s worth CAD2.31 billion (USD2.29 billion) as part of the carrier's North American expansion. Since launching services from Toronto Billy Bishop Airport in 2006, Porter’s network now serves 19 regional destinations in Canada and the US creating 1400 direct jobs. Porter president and CEO Robert Deluce said, “We have determined that the CS100 airliner with a 107 seat configuration is the ideal aircraft to operate from our home base at Billy Bishop Toronto City Airport and will make it possible for Porter to open up new destinations, such as Vancouver, Edmonton, Calgary, Winnipeg, Los Angeles, Florida and the Caribbean. In order to proceed, we require the support of the signatories to the Tripartite Agreement that has governed Billy Bishop Toronto City Airport since 1983: the City of Toronto, Government of Canada, and Toronto Port Authority. Thirty years ago, when the Tripartite Agreement came into effect, jets were noisy and not particularly environmentally friendly. We chose the CSeries aircraft because they are the world’s quietest commercial jets in production. The CS100 jetliner is ideal for operation at downtown urban airports, is comparably quiet to our existing Q400 fleet, uses less fuel per seat than many modern compact cars, and creates up to 50 per cent lower emissions than similar aircraft.” [more - original PR]
Porter Airlines to expand North American services with CS100 order
You may also be interested in the following articles...
jetBlue Airways, armed with its premium product Mint, is poised to disrupt the trans-Atlantic market
Periodically throughout the last few years jetBlue has hinted that long haul trans-Atlantic flights could be a possibility at some point in its evolution. But in mid-2016 the company took a more concrete step towards serving trans-Atlantic routes by altering its Airbus order book – potentially to support long haul expansion.
JetBlue’s decision to option the Airbus A321LR occurs at a time when airlines such as WestJet, Norwegian Air Shuttle and WOW Air are pushing the low cost model into the long haul international market. Perhaps the steps those airlines are taking to carve out the low cost niche in the long haul space has accelerated jetBlue’s evaluations of trans-Atlantic service. The company has declared that it would make a decision about its options for the long-range Airbus narrowbody in 2017 ahead of the narrowbody’s debut in 2019.
The biggest drivers for jetBlue’s decision to enter the long haul trans-Atlantic market are identifying routes where it can inject low fares to stimulate traffic and drive revenue. The company’s base in Boston is emerging as the epicentre for those potential opportunities.
WestJet after 20 years. The new LCC challenges: preserving the culture but rising to the business
The Canadian airline WestJet has been confronted by paradoxes in early 2016, a period in which the company celebrated its milestone 20th anniversary. After attaining an investment grade rating from Standard & Poor’s in 2014, in 2016 WestJet has secured that coveted status from a second ratings agency, Moodys. WestJet and Alaska joined Southwest Airlines in obtaining investment-grade status in 2014, followed by Delta Air Lines in 2016.
But as it marks two decades in business WestJet is facing challenges. In the short term, economic weakness in the resource-driven province of Alberta dragged down its revenue performance in 1Q2016, and in the long term, WestJet needs to ensure that the employee sentiment that helped propel it to its 20 year anniversary remains intact. It has faced union drives in recent years, which is inevitable as the company continues to expand.
WestJet has evolved from a pure low cost airline to a hybrid company that caters to both leisure and corporate customers. At times the transition has not been easy on its culture. Cultural preservation will be key as WestJet forges a path for the next decade and beyond.