Jet Airways unveils Master Brand Plan

Jet Airways confirmed (11-Aug-2014) that it will streamline and align its domestic operation, creating a strong, uniform Jet Airways master brand, simultaneously revitalising its product and service offering. Jet Airways chairman Naresh Goyal said: "The publication of our first quarter results earlier today shows we have made demonstrable progress in the implementation of our three-year turnaround strategy to return Jet Airways to profitability. However there are still challenges in the very competitive market in which we operate. Our next critical step will be re-establishing Jet Airways as a master brand in India. This means harnessing our proud heritage and original values in one consistent, predictable and clearly recognisable brand. Over the next few months, you will see this brand reflected across our entire business - in the livery, staff uniforms, the interiors, the product and service offering, and the frequent flyer programme. I give you my commitment, that by the end of the year, Jet Airways will have the best domestic full-service product in India. We will always be competitive to ensure our customers get the best value for their money." Details include:

• Fleet: Subject to government approvals, the Jet Airways master brand will cover the whole fleet including services currently operated by JetLite. JetLite currently operates a fleet of 11 aircraft under the JetKonnect brand deployed across Jet Airways' domestic network which includes more than 50 cities. These aircraft will be progressively repainted in the Jet Airways livery over the coming months;
• Product offering: In order to address the challenges of the increasingly competitive domestic market and better meet the needs of the Indian travelling public, the airline will further enhance its domestic product offering, including improving connectivity within India and to and from international services, along with the expansion of codeshare partnerships. A full service business class offering will implemented across all operations, along with reciprocal frequent flyer rewards and recognition in partnership with Etihad Guest. The enhanced domestic offering will provide a quality product with exclusive value adds, including premium seating, lounge passes, and higher baggage allowances than competitors;
• FFP: JetPrivilege, which has recently announced an enhanced accrual and redemption structure, will provide more benefits and privileges for Jet Airways domestic frequent flyers. In addition to the minimum 500 miles per flight, they will now also gain tier and recognition benefits and be able to redeem domestic miles on international flights of Jet Airways and Etihad Airways, with plans to expand the benefits to its partner airlines. [more - original PR]