Loading

Thai VietJet Air Part 1: Becomes fourth LCC in Thailand’s intensely competitive domestic market

Premium Analysis

Thai VietJet Air, cross border JV of Vietnam-based VietJet, launched scheduled services on 15-Sep-2016, becoming the fourth LCC in Thailand's already intensely competitive domestic market. Over the past three years VietJet has faced multiple delays in launching its joint venture in neighbouring Thailand, and will now confront huge challenges in establishing a significant presence on trunk routes.

VietJet will be competing in Thailand against three much more established LCC groups in AirAsia, Lion and Nok. In comparison VietJet has faced relatively limited competition in Vietnam, where it is only one of two LCCs since commencing operations at the end of 2011.

VietJet needs to diversify beyond the Vietnamese market to support its order book, which now includes approximately 200 aircraft, and its growth aspirations. However, Thai VietJet represents a risky project just as the group moves forward with its IPO plans.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 2,197 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.