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Thai Lion resumes international expansion with Singapore, increasing Lion Group’s presence at Changi

Analysis

Indonesia-based Lion Group affiliate Thai Lion is making another move into international operations by launching service to Singapore on 15-Aug-2015. Bangkok-Singapore becomes Thai Lion's first international route since it dropped services to Indonesia in early 2015. Thai Lion also dropped services to Malaysia in 2014.

Bangkok-Singapore is an extremely competitive route that is already well served by four LCC groups - AirAsia, Jetstar, Scoot and Tigerair. Lion Group's entrance could be seen as a strategic move as it will give Lion a presence on all three of the largest routes from Singapore.

Lion Group's share of Singapore's LCC market will reach 8% in Aug-2015. Lion is still much smaller in Singapore than its rival Southeast Asian LCC groups but it is closing the gap as it expands at a time others have been reducing capacity.

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