StarFlyer integrates its network with owner All Nippon Airways, bringing benefits but also limits

After seeking a free and independent life, moving back in with the parents can be a loss of face. While it brings stability and shelter, it also means restrictions and less freedom. This is where Japan's StarFlyer now finds itself. After many years of having only four aircraft, StarFlyer grew to nine aircraft and launched international services that proved a folly. StarFlyer found its boutique positioning - with a heavy cost base - gave it a niche that was difficult to expand. Part-owner All Nippon Airways has started network integration, with the two swapping routes.

StarFlyer's growth is uncertain. Load factor and revenue gains can be made, but with its cost structure and lack of Haneda slots, capacity growth opportunities are unclear. There are parallels for Skymark Airlines, which is pursuing a partnership with ANA and/or Japan Airlines. Skymark has a much lower cost base than StarFlyer, but parental association will come with some inevitable loss of freedom.