Qantas Group launches full frontal attack on New Zealand

The Qantas Group's decision to inject Jetstar into the New Zealand domestic market is more than a mere add-on for operational purposes. It is a potentially devastating move for Air New Zealand and a harmful one for Virgin Blue/Pacific Blue. It is both bellicose and strategic on the part of Qantas. The move is full frontal attack on the New Zealand domestic market, which is only arguably large enough for two competitors and definitely not for three.