British Airways: the parental favourite gets new toys, but still has homework to do
If airline groups can be thought of as families, then profitable British Airways is the strait-laced older sister of the petulant, unreliable and loss-making Iberia. BA has learnt from its hedonistic, free-spending youth and matured into the sensible, trustworthy one. Parents are not meant to have favourites, but it is clear that IAG looks on BA with a glint in the parental eye, while Iberia is constantly being scolded. IAG refuses to buy its irresponsible Spanish child any new toys until it mends its ways, while it now trusts her British sister with shiny new 787s and A350s.
Nevertheless, BA should not allow itself to feel too smug. It remains much more dependent on a single hub (Heathrow) and on a single intercontinental market (North America), but less connected to domestic and European markets than its peers. Moreover, cost benchmarking points to the need for a reduction in CASK, which it has not managed since before the merger. As any parent knows, it is not just the children that are most visibly struggling that need attention.
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